Good Proﬁts and True Growth.
Good Proﬁts and True Growth.
The Ultimate Question book. Goodreads helps you keep track of books you want to read. Start by marking The Ultimate Question: Driving Good Profits and True Growth as Want to Read: Want to Read saving. Start by marking The Ultimate Question: Driving Good Profits and True Growth as Want to Read: Want to Read savin. ant to Read.
2001), and The Ultimate Question: Driving Good Profits and True Growth (2006). His most recent book, The Ultimate Question . : How Net Promoter Companies Thrive in a Customer-Driven World, was a New York Times Bestseller and co-authored by long-time collaborator, Rob Markey of Bain & Company. An updated and expanded version of his 2006 book, The Ultimate Question, it focuses on Net Promoter Score (NPS), a concept he.
Fred Reichheld, Director Emeritus and Fellow at Bain & Company, is the bestselling author of The Loyalty Effect (1996) . If you can get focused on the answers to those questions, you'll discover a LOT about your business and how to make it better.
Fred Reichheld, Director Emeritus and Fellow at Bain & Company, is the bestselling author of The Loyalty Effect (1996) and Loyalty Rules (2001), both published by HBS Press.
Fred Reichheld in his book, The Ultimate Question, makes the claim that there are good profits and bad profits, and organizations, for too long, have been chasing the bad profits. Bad profits result from cost cutting and attempts to squeeze the last dollar out of customers. Good profits come from growth in the form of a new business recommendation or additional purchases from current clients. The Net Promoter Score drives customer loyalty. com User, July 18, 2006.
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The Ultimate Question. Driving Good Profits and True Growth. Bad profits choke off a company’s best opportunities for true growth, the kind of growth that is both profitable and sustainable. They blacken its reputation
The Ultimate Question. The Ultimate Question. An excerpt from the first chapter, "Bad Profits, Good Profits, and the Ultimate Question. They blacken its reputation. The pursuit of bad profits alienates customers and demoralizes employees. Bad profits also make a business vulnerable to competitors. Companies that are not addicted-yes, there are many-can and do zoom right past the bad-profits junkies.
The book is organized into three parts as follows: Part 1: Why The Ultimate Question Works. This section explains how NPS work to distinguish between bad profits and good profits and to illuminate the path to true growth and how to calculate the NPS and benchmark against world-class standards. Part 2: How to Measure Responses. Part 3: Becoming Good Enough to Grow.
Now loyalty expert Fred Reichheld shows how to reverse the equation, turning customers into promoters who .
Now loyalty expert Fred Reichheld shows how to reverse the equation, turning customers into promoters who generate good profits and true, sustainable growth. The key is one simple question - Would you recommend us to a friend? - that allows companies to track promoters and detractors and produces a clear measure of an organization's performance through its customers' eyes. His books include The Loyalty Effect (1996), Loyalty Rules! (2001), The Ultimate Question: Driving Good Profits and True Growth (2006) and The Ultimate Question . : How Net Promoter Companies Thrive in a Customer-Driven World (2011).