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Download Public Relations Writing: djvu

by Dan Lattimore,E W Brody

Author: Dan Lattimore,E W Brody
Subcategory: Writing Research & Publishing Guides
Language: English
Publisher: Praeger (March 26, 1990)
Pages: 288 pages
Category: Reference
Rating: 4.1
Other formats: lrf txt lrf lit

Public relations writing is no easy task, especially in the contemporary environment. What traditionally has been called "public relations writing" embraces a typology of styles ranging from carnival publicity to presidential speeches

Public relations writing is no easy task, especially in the contemporary environment. What traditionally has been called "public relations writing" embraces a typology of styles ranging from carnival publicity to presidential speeches. Each has a place, although a narrowing place, in public relations practice. The narrowing process, for writing styles and writing in general, results from changes in the needs of those who hire public relations practitioners and consultants. Organizations today find themselves dealing with progressively more knowledgeable and more skeptical audiences.

is Vice Provost for Extended Programs and Dean of University College at the University of Memphis. He is also professor of Journalism. His undergraduate degree in journalism and economics is from Texas Christian University.

Public Relations Writing. Brody and Dan L. Lattimore.

Public Relations Writing book. Brody, Dan L. Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice.

Public Relations: The P. .has been added to your Cart. is Vice Provost for Extended Programs and Dean of University College at the University of Memphis. The smooth writing style makes this book easy. The publisher's site has excellent practice quizzes that prepared me for my exams.

Find nearly any book by Dan Lattimore. Public Relations Writing. by E W. Brody, Dan Lattimore. Get the best deal by comparing prices from over 100,000 booksellers. ISBN 9780275928964 (978-0-275-92896-4) Softcover, Praeger, 1990. Find signed collectible books: 'Public Relations Writing'.

DAN L. LATTIMORE is Professor and Chairman of the Journalism Department at Memphis State University, Tennessee. 5 0% (0). 4 100% (3). 3 0% (0).

Public Relations book. New co-author Dan Lattimore, APR, Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars.

Автор: Lattimore Название: Public Relations: The Profession And The Practice Издательство: McGraw-Hill Классификация: Продажи и.This book presents and explains the fundamental tools of public relations practice.

Автор: Lattimore Название: Public Relations: The Profession And The Practice Издательство: McGraw-Hill Классификация: Продажи и маркетинг ISBN: 0071280103 ISBN-13(EAN): 9780071280105 ISBN: 0-07-128010-3 ISBN-13(EAN): 978-0-07-128010-5 Обложка/Формат: Paperback Вес: . 86 кг. Дата издания: 3. 2. 2008 Серия: Journalism Издание: 3 rev ed Размер: 251 x 203 Читательская аудитория: Tertiary education (us: college) Поставляется из: Англии Описание: Covers global markets, various technologies, and multiculturalism. This book presents and explains the fundamental tools of public relations practice

Broadway Books, an imprint of the Crown Publishing Group, a Division of Random House, In. released its first list in Fall, 1996. Broadway was founded in 1995 as a unit of Bantam Doubleday Dell a unit of Bertelsmann.

Broadway Books, an imprint of the Crown Publishing Group, a Division of Random House, In. Bertelsmann acquired Random House in 1998 and merged Broadway into a combined group with Doubleday the next year. Random House reorganized again in 2008, with Doubleday moving to Knopf and Broadway moving to its current home at Crown.

Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. A myriad of writing tasks are examined, those undertaken for print and electronic media as well as those that arise in the business component.

Breadth and balance in content are the primary attributes of this book, which is designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. This comprehensive text addresses writing tasks undertaken for print and electronic media as well as those that arise in the business component of public relations, providing: insights into the roles and responsibilities of practitioners and the nature of persuasion; techniques in message development and public relations writing; separate sets of chapters dedicated to print and electronic writing tasks; and three case histories each accompanied by a set of writing problems, to create complete flexibility for faculty.

The first five chapters of the book deal with practitioners' roles, theories of persuasion, public relations writing styles, and message development. Print-oriented chapters deal with news and feature releases, printed materials, media kits and their contents, and business writing relating to public relations practice. Electronic-oriented chapters focus on the basics of broadcast writing, audio-visual script writing, video news releases, slide-tape presentations, and public service announcements. Case histories deal with a large for-profit corporation, a not-for-profit corporation, and a charitable organization.