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Download Principles of Marketing, Fourth Canadian Edition djvu

by Philip Kotler,Gary Armstrong,Peggy H. Cunningham

Author: Philip Kotler,Gary Armstrong,Peggy H. Cunningham
Subcategory: Marketing & Sales
Language: English
Publisher: Prentice Hall Canada; 4 edition (July 2, 1998)
Pages: 832 pages
Category: Perfomance
Rating: 4.3
Other formats: mbr doc azw docx

However, i could not afford to purchase that one and opted to settle for the 13th ed. in used condition

However, i could not afford to purchase that one and opted to settle for the 13th ed. in used condition. After receiving this and examining the quality and even comparing it to the 15th ed that some of my friends had, I disn't feel as though I settled for it, if anything I got an amazing deal. If you are into plenty of stories about businesses and they way they market then this book is for you. If you don't want test questions at the end of each chapter then this book is for you. If you want to skip the Hoopla of long drawn out stories then find another resource for understanding marketing.

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This exploration of strategic marketing goes even further, considering the resounding influence of the Internet. For courses in Principles of Marketing

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Armstrong, Gary, Cunningham, Peggy, Kotler, Philip T. Published by Pearson Canada (2004). ISBN 10: 0131216198 ISBN 13: 9780131216198.

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