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Download Teach Yourself PR (Teach Yourself - General) djvu

by Angela Murray

Author: Angela Murray
Subcategory: Marketing & Sales
Language: English
Publisher: Teach Yourself Books (February 25, 2005)
Pages: 192 pages
Category: Perfomance
Rating: 4.8
Other formats: mobi lit docx lrf

Teach Yourself PR book.

Teach Yourself PR book.

Angela Murray is a freelance PR consultant who has advised a wide range of businesses, from multi-nationals to small organisations.

book by Angela Murray. Pr (Teach Yourself - General).

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Starting your own business can be a daunting prospect. In addition to helping with the everyday aspects of running a small business, the authors give guidance on specialised areas such as legal requirements, self assessment for income tax, opening a retail or office-based business, staff selection and marketing.

Teach Yourself is currently an imprint of Hodder Education and formerly a series published by the English Universities Press (a subsidiary company of Hodder & Stoughton) that specializes in self-instruction books.

TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at ww. eachyourself. com to give you a richer understanding of PR. THINGS TO REMEMBER Quick refreshers to help you remember the key facts.

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PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: Planning a PR campaign; Media relations; Audience communication; Sponsorship; Entertaining and corporate hospitality; Internal PR; Specialist PR; Evaluating success; Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.