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by Margaret Bruce,Christopher Moore,Grete Birtwistle

Author: Margaret Bruce,Christopher Moore,Grete Birtwistle
Subcategory: Marketing & Sales
Language: English
Publisher: Butterworth-Heinemann; 1 edition (August 12, 2004)
Pages: 280 pages
Category: Perfomance
Rating: 4.4
Other formats: txt azw docx mbr

International Retail Marketing: A Case Study Approach. Margaret Bruce, Christopher Moore, Grete Birtwistle.

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Margaret Bruce, Christopher Moore, Grete Birtwistle

Margaret Bruce, Christopher Moore, Grete Birtwistle. International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare.

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Items related to International Retail Marketing: A Case Study Approach. Dedicated book on the dynamics and practice of international retail marketing, now a vital aspect for most undergraduate and graduate course in retail marketing

Items related to International Retail Marketing: A Case Study Approach. Bruce, Margaret; Moore, Christopher; Birtwistle, Grete International Retail Marketing: A Case Study Approach. ISBN 13: 9780750657488. International Retail Marketing: A Case Study Approach. Dedicated book on the dynamics and practice of international retail marketing, now a vital aspect for most undergraduate and graduate course in retail marketing. Learn the fundamentals of the subject in the succinct theoretical introduction, then see the key issues at work in the company cases that follow. International contributor team offers up a far-reaching, global perspective.

Finding books BookSee BookSee - Download books for free. Category: Бизнес, Маркетинг. Tony Hines, Margaret Bruce.

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International Retail Marketing: a case study approach combines a broad thematic overview of the key issues concerning international retail marketing, with a series of incisive case studies presenting examples of industry practice from various organizations and sectors.

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail . International Retail Marketing : A Case Study Approach. by Grete Birtwistle and Christopher W. Moore.

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases an. .

International Retail Marketing. by: Christopher Moore; Margaret Bruce; Grete Birtwistle. Purchase and read your book immediately.

Save up to 80% by choosing the eTextbook option for ISBN: 9781136393808, 1136393803. The print version of this textbook is ISBN: 9781138171084, 1138171085. International Retail Marketing. Publisher: Routledge. Print ISBN: 9781138171084, 1138171085. Listen and follow along as Bookshelf reads to you. Study Tools. Built-in study tools like highlights and more.

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus. * A dedicated book on the dynamics and practice of international retail marketing, now a vital aspect for most undergraduate and graduate courses in retail marketing* Learn the fundamentals of the subject in the succinct theoretical introduction, then see the key issues at work in the company cases that follow* The international contributor team offers up a far-reaching, global perspective to provide insight into the industry