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Kenneth W. Gronbach Marketing and Sales English

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by Kenneth W. Gronbach

Author:	Kenneth W. Gronbach
Subcategory:	Marketing & Sales
Language:	English
Publisher:	AMACOM (July 3, 2008)
Pages:	288 pages
Category:	Perfomance
Rating:	4.4
Other formats:	rtf mobi txt doc

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With a little guidance from ‘The Age Curve,’ readers will be better able to set their company on a path to future sales . In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.

With a little guidance from ‘The Age Curve,’ readers will be better able to set their company on a path to future sales success. Houston Business Journal. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively.

In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.

Over 14 million journal, magazine, and newspaper articles. Small Business Usage of Target Marketing By Peterson, Robin T. Journal of Small Business Management, Vol. 29, No. 4, October 1991.

In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success

In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.

In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this . Kenneth W. Gronbach (Haddam, CT) is a nationally recognized expert in the field of demography and generational marketing

In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach (Haddam, CT) is a nationally recognized expert in the field of demography and generational marketing. He regularly provides counsel to Fortune 500 companies as well as large and small businesses across the .

The Age Curve: How to Profit from the Coming Demographic Storm. In The Age Curve, marketing guru Ken Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Written by Kenneth W. Gronbach. Narrated by Max Bloomquist. Both eye-opening and compelling, The Age Curve will change the way companies look at their customers and how they court them. Read on the Scribd mobile app. Download the free Scribd mobile app to read anytime, anywhere.

Gronbach illustrates and supports his points with multiple case studies. For the reader, the beauty of the book is how it goes from clear logical, math-based reasoning, to interesting case. most of us know, or should have learned at any rate after passing a basic Principles of Marketing course, and shows. studies, to useful down-to Earth practical advice. One example is: Marketers should watch for the market that’s. For more information, go to: ww. gcdirect.

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factorthe size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a best customer that sustains a business. As these customers grow up, the smartest marketers will stay ahead of themand their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who havent (Levi Strauss and Honda Motorcycle), this book will show readers: how to determine their best customers how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come why Generation X is a much less valuable market than any of us have been led to believe and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

Comments:

Jube

I really enjoyed this book. I didn't think a book on demographics would prove to be so interesting but it was. Although the conclusion seems to be that demographics are everything, and I may stop short of that, one can see the importance and impact it has from the examples in the book. It is very readable - more like a novel than a statistics book and the author uses plenty of stories to get his point across.

Oveley

I heard Kenneth Gronbach speak last December and wanted to read this book (bought it used but nearly new condition). Some of the information is already dated, but it will give you a new outlook on the state of our nation for sure and a new way of looking at some of the problems we have had. The information is about business and commerce and how the size of the generations of people affects the economy but it makes a lot of sense and has a mostly positive outlook for us going into the future. I think it should be read by our politicians today and maybe stem some of the extreme negativism that is thrown around these days. The book is somewhat repetitive at times and I found myself looking to see if I was re-reading a previous chapter by accident. (The author admittedly does this on purpose to get the point across, but at times it felt redundant reading it.) Overall a good read and will bolster your optimism for America's future! And, if you get a chance to hear Kenneth speak, go and listen.

SING

As a B2B type business owner, it's important for me to learn shifting trends in the marketplace. This book opened my eyes to the demography in the US and encouraged me to look at trends in a different way. Sure, no one will agree with every point made in the book, but isn't that the beauty? The author gives his view on what business owners should consider when marketing to the different generations. I never got the impression he suggests that demography is the ONLY thing dictating the market, but it is a huge piece of the puzzle.
Only halfway through the book, I had a meeting with a key account for my business. I was able to discuss the shift in generations and explain why certain marketing methods would be of great help to their business. (Yes, I'm a marketer - social media and internet.) I was hired on the spot! Thanks Ken, for making me look good!
This book is full of interesting and unique ideas on how businesses can change their thinking to succeed in the marketplace. It is eye-opening and quite funny, which was a pleasant surprise. I definitely recommend that every business owner, marketer, consumer, heck, everyone, read it!

Agamaginn

Kenneth Gronbach's book contains demographic information that can be applied to any business. I concur with another reviewer who said that some of the author's insights are not to be found elsewhere. Every chapter is filled with "common sense" observations that will ring true with the intelligent reader. The author presents the "big picture" in easy to understand language. The book provides the tools to look ahead and see what is coming for your business. this allows any business who knows the demographics of its customer base to plan for the future, instead of simply reacting to past events.

Oparae

This book is an easy-to-understand guide to population trends that will affect every organization. I work with faith-based nonprofits and I have seen them so focused on reaching the 24-40 Gen-X segment, they miss the basic fact that that generational cohort is much smaller than people think.

The infrastructure (and mind-set) of the nation's largest faith groups and faith-based nonprofits are fit to the size of the Baby Boomers and I fear leaders in these institutions and organizations are setting themselves up for disappointment when population realities are realized in the very near future.

All these ministries and organizations need to respond to a realistic understanding of population trends and become more aware so they can get ahead of the population "parade." I will recommend my clients read this book as a resource to hep them open their eyes!

SoSok

I appreciate the prospective that "the Age Curve" brings to marketing. I have an MBA and have read many sales and marketing books, but have never been presented with statistical marketing information in this manner. The material is easy to comprehend and the examples give a clear understanding and historical backup for the subject material. I have used the Japanese motorcycle example many times while discussing the concepts outlined to colleagues and my kids. The information contained within this book is not the end all to marketing, but it definitely highlights the effects that population have on market trends.

Gerceytone

A scientific approach to explaining the details of the population of the USA and the economic history we have been experiencing from the GI Generation to the y Generation as they exist in today's population mix. It is the number of people which explains market potentials and politics and government policies. Understanding the behavior of each cohort explains what to expect in the future. However, companies and politicians and government do not pay attention to the numbers when designing products and policies leading to big economic problems. Planners at all levels need to understand demographics.

Excellent book. Fast reading and very relevant. Passed my copy on to other managers that need to read it. If you market anything to a specific age demographic, this is a must read.

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