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by Seth Godin

Author:	Seth Godin
Subcategory:	Marketing & Sales
Language:	English
Publisher:	Penguin Books (March 2, 2006)
Pages:	256 pages
Category:	Perfomance
Rating:	4.8
Other formats:	mbr txt txt mobi

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Free Prize Inside! book.

Free Prize Inside! book. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN.

Read Free Prize Inside and learn how to create something incredible that .

Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen!Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget.

Seth Godin writes innovative, thought provoking and fun to read marketing books. This book is all of those things. But I recommend it for everyone else too - because about half of the book is about the most important part of the idea -selling it.

Аудиокнига "Free Prize Inside!: The Next Big Marketing Idea", Seth Godin. Мгновенный доступ к вашим любимым книгам без обязательной ежемесячной платы. Слушайте книги через Интернет и в офлайн-режиме на устройствах Android, iOS, Chromecast, а также с помощью Google Ассистента. Скачайте Google Play Аудиокниги сегодня!

Now in Free Prize Inside, Seth Godin is back with practical advice on how .

Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Free Prize Inside delivers those answers and much more. Its a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working.

Seth Godin: Purple Cow, Transform Your Business by Being Remarkable - Продолжительность: 5:15 WOBI - World of Business Ideas 33 302 . Mystery Prize Inside - Продолжительность: 4:35 FND Films Recommended for you. 4:35.

Mystery Prize Inside - Продолжительность: 4:35 FND Films Recommended for you. ТОП 50 БИЗНЕС ИДЕЙ С МИНИМАЛЬНЫМИ ВЛОЖЕНИЯМИ - Продолжительность: 15:47 Кристиан Акила Recommended for you.

New York : Portfolio.

Now in free prize inside, seth godin is back with practical advice on how to put purple cow thinking to work inside your organization (big or small, profit or non) to make. Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars and other international bestsellers that have changed the way business people think and act.

Free Prize Inside : How to Make a Purple Cow. by Seth Godin.

Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter .

Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Something irresistible. Something that markets itself. Innovation is cheaper than advertising, advises Godin who defines the "free prize" with diverse examples including swatch watches, frequent flyer miles, dog bakeries, Tupperware parties and portable shredding trucks.

Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing - even if you're not in the marketing department. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.

Comments:

Fararala

Seth Godin writes innovative, thought provoking and fun to read marketing books. This book is all of those things. After all, any book that had the first 100,000 copies available inside a cereal box (get it, the Free Prize Inside?) must be innovative, thought provoking and fun.! This is written as a marketing book and so if you are an entrepreneur, have a marketing interest or responsibility, I believe it is a must read.

But I recommend it for everyone else too - because about half of the book is about the most important part of the idea -selling it. So if you are trying to influence change in your organization, sell your ideas to others, propose an acquisition, suggest a new product line or influence others in your organization in any way, then I recommend you read this book.

(Hint - that last paragraph should be all of us, even if we could care less about "marketing" in our company) Read it because it is innovative. Read it because it is fun. Read it because it has practical information to help you sell others on your ideas.

Ohatollia

I loved the practical application of purple cow principles and the free prizes inside this book...e.g. edgecraft instead of brainstorming.

Villo

If you’ve read other Godin stuff, there’s nothing new here. If you haven’t, it’s a terrible and underwhelming introduction. Low-effort work from a generally great author.

นℕĨĈტℝ₦

This is a brilliant book for those who wish to be change agents and creative marketers. The concepts in this book are simply amazing and helped me thrive my business, so it went from regional to international (although the other writings from Seth Godin should be credited for this too).

The downside is that I feel this book (the title and cover) has the feeling it's a joke. Too big of a promise, too vague of a title. It's not a joke.

If you have that idea too, I'd hereby want to convince you to ignore the cover and the (sub)title and just buy the book. (Well, that is if you want to apply change in (your) company and want to have your marketingskills grow exponentially...)

Lo◘Ve

I read Purple Cow which this book is kind of a follow up to, but I enjoyed Free Prize Inside much more. Very motivating and a whole lot of take-aways. Yes the book is aimed towards entreprenuership and business but one can apply these principles to just everyday life.

Ral

Awesome book. Seth's "BIG FRONT FOUR" (my name for four key excerpts that knocked me for a loop)...

"Focus on the unsatisfied."

"Make An Invisible Service Visible."

"The free prize transcends the utility of the original idea."

"When you identify what's broken among your competitors,

you've found a free prize."

... caused us to find our product's "Secret Prize."

We implemented a program within 5 days that has so far caused sales to jump by 50%. Tremendous feedback from inbound e-mail corroborates that we're on the right track, as does the fact that existing customers identify strongly with this "core" messaging.

I've read all of Seth Godin's books. This one is his best.

Ken Evoy

President, SiteSell.com

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Otiel

Enough has been written about this book so I won't revisit all of the previous praise. What I liked about it was it didn't just teach me what to do it taught me how to think about things.

I really liked this book it gave me a lot of insigh and was great reading

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