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Download Competitor Intelligence: How to Get It-How to Use It djvu

Download Competitor Intelligence: How to Get It-How to Use It djvu

by Leonard M. Fuld

Author: Leonard M. Fuld
Subcategory: Management & Leadership
Language: English
Publisher: John Wiley & Sons Inc (September 1, 1987)
Category: Perfomance
Rating: 4.6
Other formats: mobi rtf mbr lit

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FREE shipping on qualifying offers. Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition.

Competitor Intelligence book. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Sharing many of the same techniques he's used to help companies like Campbell's Soup, Gillette and CBS, Leonard Fuld tells how anyone can get specific information on their ically, inexpensively and legally.

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book by Leonard M. Fuld.

Virginia: Society of Competitive Intelligence Professionals, 1996. 3. Fuld, Leonard, Competitor Intelligence: How to get it, how to use it. NY: Wiley, 1985. 4. Gilad, Ben and Tamar Gilad, The Business Intelligence System. NY: American Management Association, 1988. No wonder competitive intelligence schools are on the rise. Fortune Magazine, Advisor/Careers, 17 September 2001, Vol. 144, (5), p. 235.

Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.

Competitor Intelligence: How to Get It: How to Use It. Charles D. Schewe, Leonard M. Part 1 Competitor Intelligence: Laying the Foundation Getting Started: The Basic Techniques for Collecting Competitor Intelligence. Part 2 The Basic Sources of Intelligence: Federal, State and Loca. More).

Competitive Intelligence books. There’s nothing wrong with a tried and true book. The competitive intelligence field has been around for decades, and it can be enlightening to go back to its roots. Whether you dig into a newly published book detailing how to leverage AI or big data for CI, or grab one of the original CI blueprints, you can find great strategies to apply to your business. There are plenty of published works that focus on intel alone, but consider venturing beyond, into topics of business strategy, branding, or customer analytics  .

Sharing many of the same techniques he's used to help companies like Campbell's Soup, Gillette and CBS, Leonard Fuld tells how anyone can get specific information on their competitors--systematically, inexpensively and legally.