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Download Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations (Stanford Business Books) djvu

Download Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations (Stanford Business Books) djvu

by Arthur J. Swersey,Johannes Ledolter

Author: Arthur J. Swersey,Johannes Ledolter
Subcategory: Management & Leadership
Language: English
Publisher: Stanford Business Books; 1 edition (May 1, 2007)
Pages: 312 pages
Category: Perfomance
Rating: 4.1
Other formats: rtf lrf lrf docx

he authors give an easy to read non-technical treatment of full and fractional factorial designs supplemented by 13 cases.

he authors give an easy to read non-technical treatment of full and fractional factorial designs supplemented by 13 cases. Austrian Journal of Statistics). Ledolter and Swersey succeed in conveying their passion for experimental design and sharing the power and practical value of these methods. The real-world examples used in the book are excellent.

Johannes Ledolter, Arthur J. Swersey Stanford University Press, 2007 . may be used as a text book for students in business administration or as . . Swersey Stanford University Press, 2007, xii + 300 pages, US$ 65, hardcover ISBN: 978-0-8047-5612-9. The book is a text book on experimental design with special emphasis on marketing applications. It. may be used as a text book for students in business administration or as a general text book on. experimental design. It is also suitable for self-study because of its clear writing style. assumed that the reader has taken an introductory course in statistics. However, the book aims to be.

This book is about the power of statistical experiments. Testing 1-2-3 : Experimental Design with Applications in Marketing and Service Operations. by Johannes Ledolter and Arthur Swersey. In the past, books on experimental design focused almost entirely on manufacturing problems.

Handle: RePEc:bla:istatr:v:75:y:2007:i:3:p:431-431. as. HTML HTML with abstract plain text plain text with abstract BibTeX RIS (EndNote, RefMan, ProCite) ReDIF JSON.

Testing 1 - 2 - 3 book. Goodreads helps you keep track of books you want to read

Testing 1 - 2 - 3 book. This book is about the power of statistical experiments  . Goodreads helps you keep track of books you want to read. Start by marking Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations as Want to Read: Want to Read savin. ant to Read. Swersey. Place of Publication. Johannes Ledolter is the C. Maxwell Stanley Professor of Management Sciences at the University of Iowa, and Professor of Statistics at the Vienna University of Economics and Business Administration. His books include Introduction to Regression Modeling (with Bovas Abraham) and Achieving Quality Through Continual Improvement (with Claude W. Burrill). Country of Publication. Management, Business, Economics & Industry. Stanford University Press.

and Service Operations by Arthur J. Swersey and Johannes Ledolt.

This listing is for Testing 1-2-3 : Experimental Design with Applications in Marketing and Service Operations by Arthur J. This listing is for Testing 1-2-3 : Experimental Design with Applications in Marketing and Service Operations by Arthur J. Swersey and Johannes Ledolter. ISBN 9780804756129: All previously owned books are guaranteed to be in good condition.

Testing 1-2-3: Experimental design with applications in marketing and service operations. Modeling an Emergency Service System in which Cross-Trained Fire-Medics Respond to Medical Calls and Fire Incidents

Testing 1-2-3: Experimental design with applications in marketing and service operations. J. Ledolter and A. Modeling an Emergency Service System in which Cross-Trained Fire-Medics Respond to Medical Calls and Fire Incidents. C. Hua, A. Swersey, F. Chiyoshi, A. Iannoni, and R. Morabito.

Testing 1-2-3 experimental design with applications in marketing and service operations. Stanford, California: Stanford Business Books. Leeflang, . Wittink, D. Wedel, . & Naert, P. A. (2000). Building models for marketing decisions. Proceedings of the National Academy of Sciences, 111(29), 10779–10779. Villas-Boas, J. & Winer, R. S. (1999).

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This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to marketing and service operations. The authors provide a fresh and practical treatment of the key topics in designing and analyzing experiments. Testing in the business world is commonplace, and the usual approach is to change one factor at a time while holding other factors constant. This approach may seem logical and appealing, but, as the authors explain, it is highly inefficient, and may lead to wrong conclusions. The better method, the authors propose, is to test all factors simultaneously. Doing so not only reduces the costs of experimenting but also provides the decision-maker with better information. Throughout the book, the authors illustrate concepts with practical examples. In addition, the book includes a set of 13 separate real-world cases based on the actual implementation of experimental design methods.