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Download How to Write Marketing Copy That Gets Results (Institute of Management) djvu

Download How to Write Marketing Copy That Gets Results (Institute of Management) djvu

by James Essinger

Author: James Essinger
Subcategory: Management & Leadership
Language: English
Publisher: Financial Times Prentice Hall (a Pearson Educ (February 1, 1996)
Pages: 192 pages
Category: Perfomance
Rating: 4.3
Other formats: docx azw mbr rtf

James Essinger (born 5 September 1957) is a freelance writer and British author of numerous financial and business management . Corby: Institute of Management Foundation. Writing marketing copy to get results (2nd e. London: International Thomson Business.

Corby: Institute of Management Foundation. Essinger, James; Wylie, Helen (1999).

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Xxii, 167 pages ; 24 cm. "Writing Marketing Copy to Get Results provides guidance on how to write effectively, concisely and, above all, in an interesting way. It is targeted especially at anybody involved in the production of marketing copy. However, its advice also forms an extremely useful guide to all types of business writing. Writing Marketing Copy to Get Results brings an almost scientific approach to the business of good writing. The author breaks down many barriers between the previously separate worlds of literary and business writing.

Writing Marketing Copy to Get Results. 1 person is interested in this title. We receive fewer than 1 copy every 6 months. Provides advice on mastering the art of writing successful marketing copy. The text covers corporate brochures, newspaper advertisements, business to business letters and even day to day correspondence.

Goodreads helps you keep track of books you want to read. My name is James Essinger and I'm a writer of fiction and non-fiction. Start by marking How to Write Marketing Copy That Gets Results as Want to Read: Want to Read savin. ant to Read. In my fiction I have a particular interest in personal relationships, travel, history, information technology and chess. I was born in Leicester in the English Midlands in 1957 and I attended Overdale Junior School in Leicester and als. Hi! My name is James Essinger and I'm a writer of fiction and non-fiction.

And how to get results isn't mentioned once. Instead, you get a whole section on typewriters (in a book first published in 1996 and updated in 1999). When to use a full-stop. And inspired advice such as "External newsletters: serious in tone and content

And how to get results isn't mentioned once. And inspired advice such as "External newsletters: serious in tone and content. Internal newsletters: can be less serious in tone and content. Particularly distressing is the author's own writing - riddled with cliches, ambiguity and some truly appalling examples. Oh, and there aren't any pictures.

This goes without saying, but first up, you want to grab your audience’s attention.

When you write your product copy, focus on how it's going to jump out and tell people how your product is going to. .

When you write your product copy, focus on how it's going to jump out and tell people how your product is going to enhance their lives. Get to the point, craft a message that carries commercial clout and save the fluffy stuff for afterwards (if there's space).

Whether producing sales leaflets, corporate brochures, newspaper advertising or business-to-business letters, most managers, especially marketing manangers and executives, need to write good, clear and effective copy. This book shows them how.