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by Peter J McGoldrick

Author: Peter J McGoldrick
Subcategory: Management & Leadership
Language: English
Publisher: McGraw-Hill Higher Education; 2nd edition (February 1, 2002)
Pages: 672 pages
Category: Perfomance
Rating: 4.4
Other formats: mbr docx txt doc

Series: UK Higher Education Business Marketing. Paperback: 672 pages. Peter McGoldrick has hit on many good points about retail marketing. From the impact of simple ideas, to remembering that retail is in effect, an entertainment experience.

Series: UK Higher Education Business Marketing.

Retail Marketing (UK Higher Education Business Marketing). by Peter J McGoldrick. Retailing of Financial Services. by Peter J. McGoldrick and Steven J. Greenland.

Registered as business seller. Retail Marketing by Peter J. McGoldrick (Paperback, 2002). Current slide {CURRENT SLIDE} of {TOTAL SLIDES}- Compare similar products. Innovation and Entrepreneurship: Practice and Principles by Peter F. Drucker (Paperback, 1999). Understanding Enterprise, Entrepreneurship and Small Business by Ken O'Neill, Stan Cromie, Simon Bridge (Paperback, 2003).

UK Higher Education Business Marketing. By (author) Peter J. McGoldrick. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed.

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Helen Goworek, Peter J. McGoldrick

Helen Goworek, Peter J. Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business. Nicole Dunlop, Course Director, London College of Fashion, UK.

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This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice. This revision has been expanded and restructured to improve the text's coverage and to aid students' understanding of retail marketing today. Features of this second edition include: new chapters on international retailing and e-tail marketing; improved pedagogy throughout the text, with chapter summary recapping the key concepts of the chapter and a series of review questions for students to check their understanding of the topics covered; and improved coverage of marketing principles for the retail sector, maintaining the well-received concise and clear style of the previous edition.