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Download Coolhunting: Chasing Down the Next Big Thing djvu

Download Coolhunting: Chasing Down the Next Big Thing djvu

by Peter Gloor,Scott Cooper

Author: Peter Gloor,Scott Cooper
Subcategory: Management & Leadership
Language: English
Publisher: AMACOM; First Edition edition (April 4, 2007)
Pages: 256 pages
Category: Perfomance
Rating: 4.4
Other formats: rtf lit txt mobi

Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as. .

Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as 'coolness'. - Soundview Executive Book Summaries. The authors write in a style that is easy for those outside of their cutting-edge mindset to understand. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting.

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Scott Cooper, Peter A. Gloor. - AllThingsWorkplace. com, "If success in business means determining your core business and then adapting that core as our customers' needs change quickly, then coolhunting is a skill we all need to master.

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Home Browse Books Book details, Coolhunting: Chasing Down the Next Big Thing. In this book, Peter Gloor and Scott Cooper explore what coolhunting is, describe many of its varied (and sometimes surprising) incarnations, and point the way to its practical application

Home Browse Books Book details, Coolhunting: Chasing Down the Next Big Thing. Coolhunting: Chasing Down the Next Big Thing. By Peter A. Gloor, Scott M. Cooper. In this book, Peter Gloor and Scott Cooper explore what coolhunting is, describe many of its varied (and sometimes surprising) incarnations, and point the way to its practical application. the story of MySpace-the world’s foremost social network site-illustrates both, while also explaining how broad and deep online coolhunting can be. To understand the rise of MySpace, however, we must begin with Friendster.

Coolhunting, written by Peter Gloor and Scott Cooper give us the ideas about how and why new products thrive. Coolhunting makes observations about the newest cutting-edge trends. This book has useful techniques that tell its readers what’s coming

Coolhunting, written by Peter Gloor and Scott Cooper give us the ideas about how and why new products thrive. This book has useful techniques that tell its readers what’s coming. Individuals pursuing a career in marketing or communication should read Coolhunting is a way to stay on top of what’s in and what’s not. This book in written in a way that is easy for beginners to comprehend as well as professionals looking to gain more knowledge into what’s cool.

Big Gods: How Religion Transformed Cooperation and Conflict. The work of Santa Monica-based Morphosis has been consistently exposed to a world audience from the earliest days of the practice's small houses in Venice, California, of the 1970s, until founder Thom Mayne's triumphal entry into New York and Paris with the Cooper Union New Academic Building (completed in 2009) and the Phare Tower, La Défense, France.

Coolhunting" of Peter Gloor and Scott Cooper represents a must-read for all people that believe in the knowledge power . The title of the book keeps its promise by chasing down the next big thing: coolhunting.

Coolhunting" of Peter Gloor and Scott Cooper represents a must-read for all people that believe in the knowledge power and in its capabilities to modify the reality and to do it before than the others,. It is a very well grounded in theory, though fun and inspiring book to read about coolhunting for coolhunting, a subject becoming a big subject (June 1, 07: 807,000 google hits).

Includes bibliographical references (p. -230) and index

Includes bibliographical references (p. -230) and index. Why "cool" matters - Swarm creativity creates cool trends - Swarms can better predict the future - About trendsetters - Coolhunters look for coolfarmers - When swarms go mad - Do-it-yourself coolhunting with technology - Coolhunting by automated social network analysis - Five steps to becoming a coolfarmer - The coming world.

What do the iPod, MySpace, and YouTube all have in common? They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to:

* tap into the "Tao of Cool" and identify the trends that are truly cutting-edge

* cultivate the skills and techniques of highly effective coolhunters

* pinpoint developing trends on the Internet by using "smartbadges

An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken.