Oz Shy has yet again succeeded in providing an innovative and lucid exposition of a longstanding issue: how to price. The outcome is a cleverly presented toolkit for understanding yield management and pricing strategies
Oz Shy has yet again succeeded in providing an innovative and lucid exposition of a longstanding issue: how to price. The outcome is a cleverly presented toolkit for understanding yield management and pricing strategies. The comprehensible yet rigorous style, its original focus and varying levels of mathematical formalization, as well as the novel use of computer algorithms make this book an exceptionally useful instrument not only for teachers and students in economics, management, and marketing, but also for practitioners and business people.
I recommend the book strongly. Now there are a lot software that can do those calculations for you, and as practitioners in revenue management it is impractical to use this book, unless if you want to design a software. 3 people found this helpful.
On this topic, Professor Oz Shy has written his last book, How to price . A guide to. pricing techniques and yield management (Cambridge University Press, 2008). contributions in specific areas of yield management (notably price discrimination theory), in. many other areas contributions have been surprisingly lacking. This has lead to the result. that, as a field, yield management has substantially neglected the relationship between. various pricing techniques and competition, an area in which economists have surely a. comparative advantage. Recent years have witnessed some contributions in this direction.
Introduction to pricing techniques 2. Demand and cost 3. Basic pricing techniques 4. Bundling and tying 5. Multipart tariff 6. Peak-load pricing 7. Advance booking 8. Refund strategies 9. Overbooking 10. Quality, loyalty, auctions, and advertising 11. Tariff-choice biases and warranties 12. Instructor and solution manual. View PDF. Save to Library.
Mobile version (beta). How to Price: A Guide to Pricing Techniques and Yield Management. Oz Shy. Download (pdf, . 4 Mb) Donate Read. Epub FB2 mobi txt RTF.
A Guide to Pricing Techniques and Yield Management. As explained and discussed in Section ., throughout this book we will be using the term yield management (YM) to mean profit management and profit maximization, as opposed to the more commonly used term revenue management (RM). Services, Booking Systems, and Consumer Value. Before we discuss pricing techniques, we wish to characterize the output that firms would like to sell. Therefore, Subsection . 1 defines and characterizes the type of services and goods for which YM turns out to be most useful as a profit-enhancing set of tools.