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Download Making It Personal: How To Profit From Personalization Without Invading Privacy djvu

Download Making It Personal: How To Profit From Personalization Without Invading Privacy djvu

by Bruce Kasanoff

Author: Bruce Kasanoff
Subcategory: Business Culture
Language: English
Publisher: Basic Books; 1st edition (November 2001)
Pages: 240 pages
Category: Perfomance
Rating: 4.3
Other formats: mbr lrf docx mobi

Here are 11 WAYS TO MAKE IT PERSONAL, . this is how a firm can deliver the benefits of personalization: 1. COMBINE: Merge information a person already has with that of others, to provide additional insights. 2. COMPARE: Show how prices, quality, or specifications of one option match up to others. Change COMPENSATE EMPLOYEES TO SATISFY MORE NEEDS OF EXISTING CUSTOMERS.

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Making It Personal: How to Profit from Personalization Without Invading Privacy. In Making It Personal, technology and customer marketing consultant Kasanoff examines the promises and pitfalls of personalization.

The book has become prophetic and many of the aspects that the author predicted so brilliantly are now a reality that cannot be ignored. In this paper, we propose a market-based profile infrastructure to put the users more in control of their own profiles, and mechanisms to allow the user to profit from this profile, thus democratizing the recommendation process.

How to Profit from Personalization Without Invading Privacy. who wants to know how to profit from personalization without crossing the line.

Making It Personal : How to Profit from Personalization Without Invading Privacy. In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission- critical briefing for anyone who wants to know how to profit from personalization without crossing the line.

Making It Personal is a mission-critical briefing for anyone prepared to ask tough questions about how best to balance personalization and privacy. Format Hardback 252 pages.

I first saw Bruce Kasanoff in February 2002. Kasanoff, Bruce-Interviews. Making It Personal: How to Profit Prom Personalization Without Invading Privacy (Book)-Criticism and interpretation. I was in Orlando, Florida, attending a learning conference for associations, and he was the keynote speaker. His topic: personalization. He spoke of the power personalization could have on associations if they would harness it and use it appropriately. I took about five pages of notes-and I never rake notes.

In this episode you will learn some unique changes in marketing, business mindset and the importance of clarity.

As technology has come to permeate every aspect of organizational life today, our ability to gain access to data in real time has grown exponentially, as have our abilities to share information, knowledge, and expertise across the enterprise; to communicate with customers, suppliers, and other stakeholders; and to customize working tools. But this freedom does not come without some profound consequences. At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission-critical briefing for anyone who wants to know how to profit from personalization without crossing over into the unethical. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique perspective on a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.