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Download Sur/Petition: Creating Value Monopolies When Everyone Else Is Merely Competing (Going Beyond Competition) djvu

by Edward De Bono

Author: Edward De Bono
Subcategory: Biography & History
Language: English
Publisher: HarperCollins (March 1, 1993)
Pages: 256 pages
Category: Perfomance
Rating: 4.5
Other formats: mbr txt lrf lit

Edward de Bono’s book Sur/Petition is very important. De Bono always questions traditional ways of doing and goes straight to the root of problems

Edward de Bono’s book Sur/Petition is very important. All the issues that he tackles in this extremely well-written book are still today hot issues, in the sense that they are unresolved so far in most businesses. But let us ask, ‘What is Sur/Petition?’ The basic subject matter of the book is the issue of creating value monopolies. De Bono always questions traditional ways of doing and goes straight to the root of problems. In the first chapter that is entitled What is Wrong with the Fundamentals? he calls efficiency and problem-solving mere maintenance procedures and concludes that only effective solutions can bring success in the long run.

De Bono, Edward, 1933-. Creative ability in business, Success in business, Competition, Créativité dans les affaires, Succès dans les affaires, Concurrence, Competition, Creative ability in business, Success in business. Toronto : HarperCollins. inlibrary; printdisabled; ; china. Kahle/Austin Foundation.

Start by marking Sur/Petition: Creating Value Monopolies When Everyone Else Is Merely Competing (Going Beyond Competition) as Want to Read: Want to Read savin. ant to Read.

De Bono's term "sur/petition" means choosing not to compete in the same race as everyone else, but rather in one's own race

De Bono's term "sur/petition" means choosing not to compete in the same race as everyone else, but rather in one's own race. The key to successful sur/petition is delivering products and services to customers that they might not know they want until they integrate new products into the increasing complicated value systems of the market. This can only be accomplished through rethinking the way organizations value and support what de Bono calls "serious creativity. Although de Bono is long on ideas, he is short on practical implementation strategies

When Edward de Bono-the originator. Gone is the need to hunt for a. corkscrew. Gone is the risk of cork taint. g value monopolies when everyone else is merely. Fontana, Harper Collins, London

When Edward de Bono-the originator. of lateral and creative thinking-came up. with the word surpetition, he could have. The screwcap, among other novel closure. technologies, has changed the way many. Fontana, Harper Collins, London. 4. Dourado, P. & Blackburn, P. 2005.

Competition is no longer the key to success-it's the bare minimum for survival. Real success requires a giant leap of the imagination to carry a business beyond competition and turn it into a marketplace leader. World-renowned expert in creativity Edward de Bono-whose instruction has been sought by major corporations including IBM, NTT Japan, Du Pont, and Ford, and by nations large and small including the United States, Canada, and Singapore-has some shocking news for corporate America: You cannot be competitive if you seek to be competitive. Competition was fine once upon a time-but times have changed, and so has business.

Traditional competition is shown to be an obsolete method of conducting business. Edward de Bono is the author of Six Thinking Hats and Lateral Thinking.

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By: De Bono, Edward, 1933 . HarperBusiness, Profile Books, (New York, NY : London :) xxi, 234 p. : ill. ; 20 cm.

Creativity guru Edward de Bono's latest book, "Sur/Petition: Creating Value Monopolies When Everyone Else is Merely Competing" offers some lessons. He claims there are three stages of business. In the first, "Attention is on the product and on production. That is, get it right.

One of the world's foremost experts on creativity and the author of the international bestsellers Six Thinking Hats and Lateral Thinking shows companies how to utilize imagination and ingenuity to go beyond competition to become market leaders. 37 line drawings.