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by James N. Dertouzos,J. Michael Polich

Author: James N. Dertouzos,J. Michael Polich
Subcategory: Social Sciences
Language: English
Publisher: Rand Corp (March 1, 1989)
Pages: 40 pages
Category: Other
Rating: 4.4
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Defense for Force Management and Personnel, "R-3577-FMP. Recruiting Effects of Army Advertising.

Defense for Force Management and Personnel, "R-3577-FMP. Bibliography: p. ISBN 0-8330-0913-3. II. RAND III. United States. Office of the Assistant Secretary of Defense/Force Management and Personnel. Published by The RAND Corporation. 1700 Main Street, P. O. Box 2138, Santa Monica, CA 90406-2138. James N. Dertouzos, J. Michael Polich with Anil Bamezai, Thomas Chesnutt.

This report analyzes the effects of Army advertising on recruiting. Dertouzos, James . J Michael Polich, Anil Bamezai, and Thomas W. Chesnutt, Recruiting Effects of Army Advertising, Santa Monica, Calif. It uses an econometric analysis of information describing advertising patterns for the three-year period from 1981 to 1984. A model that controls for economic conditions, local area characteristics, the magnitude and direction of recruiter effort, and levels of other recruiting resources permits identification of the independent effects of different advertising purchases on the short-run supply of high-quality enlistments in the Army. RAND Corporation, R-3577-FMP, 1989.

Are you sure you want to remove Recruiting Effects of Army Advertising/R3577 from your list? Recruiting Effects of Army Advertising/R3577. by James N. Michael Polich. Published March 1989 by Rand Corp.

Recruiting Effects of Army Advertising. by J. Michael Polich and James N. Dertouzos.

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Start by marking Recruiting Effects Of Army Advertising as Want to Read: Want to Read savin. ant to Read. Read by James N. 0833009133 (ISBN13: 9780833009135).

The effects of military advertising: evidence from the advertising mix test. RAND Report R-3577-FMP, Santa Monica, C. oogle Scholar. The RAND Corporation Note N-2907-FMP, Santa Monica, C. Brockett PL et al. (2001). An analysis of the efficiency of joint advertising vs. service specific advertising for recruiting success. Department of Systems Engineering, United States Military Academy, West Point, N. Neter J, Kulter MH, Nachtsheim CJ and Wasserman W (1990). Applied Linear Statistical Models. Reichard D. Ircoin, Inc: Chicago.

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This report analyzes the effects of Army advertising on recruiting. It uses an econometric analyses of information describing advertising patterns for the three-year period from 1981 to 1984.

Advertising is one of the central recruiting tools used by the military services in support of the all-volunteer force. This report analyzes the effects of Army advertising on recruiting.

Abstract : In an empirical study of Army recruiting data, Rand concluded that demand . J Michael Michael Polich, James N. Dertouzos, S. James Press.

Abstract : In an empirical study of Army recruiting data, Rand concluded that demand factors such as recruiter quotas and incentives to achieve and exceed them play a critical role int h. More). Abstract : One of the principal challenges for defense managers in recent years has been to attract military recruits within a reasonable level of recruiting expenditure.

Performance Evaluation and Army Recruiting (Rand Corporation Monograph). Download (pdf, 456 Kb) Donate Read. Epub FB2 mobi txt RTF.