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Download The Rx Factor: Strategic Creativity in Pharmaceutical Marketing djvu

by Pavan Choudary

Author: Pavan Choudary
Subcategory: Pharmacology
Language: English
Publisher: Wisdom Village Publications; 2nd edition (December 8, 2011)
Pages: 130 pages
Category: Medicine
Rating: 4.4
Other formats: lrf lit docx mobi

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The Rx Factor is Creative Marketing at its best. It will delight the product manager and the advertising professional who wishes to go beyond USPs to Multiple Selling Propositions, beyond Marketing Warfare to Marketing Peace and beyond Positioning to Changing the Frame of Reference. It is an original yet strategic work. Includes bibliographical references and index. 1. Pharmaceutical industryIndia.

Pavan Choudary (born 29 August 1965) is an Indian Writer, TV Talk Show Host, TEDx Speaker and CEO. He has written several . He has written several books including How a Good Person can Really Win (Earlier version- When you are sinking become a submarine- Winning Through Wisdom and Creativity), Machiavelli for Moral People, Broom and Groom (co-author Kiran Bedi) and The Rx Factor. The Rx Factor - Strategic Creativity in Pharmaceutical Marketing, Sage Publications, 1997

The Rx Factor is Creative Marketing at its best. Pavan Choudary is the author of path breaking books like How a Good Person can Really Win, Broom & Groom (co-author Kiran Bedi), A Trilogy of Wisdom and Machiavelli for Moral People. Though the book has pharmaceutical marketing as its basic content, 1 have drawn freely from consumer marketing and advertising to infuse fresh ideas or to elaborate some points. As such, I hope that both pharmaceuticaland rketing profession- als, as well as people in the advertising profession will find some- ould beofuse tothem.

Market-Based Communication. Purposive Strategic Creativity. Creativity from the Marketplace. Part B: Creative Working of the Rx Factor. Selling Propositions that ‘Feel’. Strategic Brand Names. The Perception of Price. Of Flipcharts and Promotools. Scientific Doctor Selection.

Items related to The Rx Factor: Strategic Creativity in Pharmaceutical.

Pavan Choudary The Rx Factor: Strategic Creativity in Pharmaceutical Marketing. ISBN 13: 9788190655583. The Rx Factor: Strategic Creativity in Pharmaceutical Marketing.

The Rx Factor Strategic Creativity in Pharmaceutical Marketing, Sage Publications, 1997

The Rx Factor Strategic Creativity in Pharmaceutical Marketing, Sage Publications, 1997, ISBN 978-0-8039-9378-5 (hardcover). ISBN 978-0-8039-9379-2 (paperback).

Pavan Choudary, is the DG of Medical Technology Association of India and the Managing Director (1997 .

Pavan Choudary, is the DG of Medical Technology Association of India and the Managing Director (1997 till date) of Vygon, a leading French Multinational in the field of Healthcare. He is a part of the global strategy team of Vygon and leads its M & A activity in India

The Book has received the Pharmacy Council of India Endorsement by the President. The book's initial worldwide appreciation: For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare....