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by David Blanke

Author: David Blanke
Subcategory: Americas
Language: English
Publisher: Ohio University Press; 1 edition (December 1, 2000)
Pages: 295 pages
Category: History
Rating: 4.2
Other formats: mobi txt lrf rtf

Extensive endnotes and tables.

¢â‚¬Å“Blanke reminds readers that the growth of consumer culture in the . was more than a phenomenon of 20th-century urban development. Extensive endnotes and tables.

He believes that historians have given city dwellers too much agency in the creation of the consumer culture. He rightly points out that the rural population of the states he examines included a large number of consumers

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book by David Blanke. Midwestern commercial farmers found themselves at the heart of these changes.

Sowing the American Dream : How Consumer Culture Took Root in the Rural Midwest.

Amid contemporary discussion of the transformative power of online commerce, e-business, and the so-called "new economy," David Blanke's Sowing the American Dream does well to remind us that changes in marketing, distribution, and purchasing of consumer goods.

Amid contemporary discussion of the transformative power of online commerce, e-business, and the so-called "new economy," David Blanke's Sowing the American Dream does well to remind us that changes in marketing, distribution, and purchasing of consumer goods has been an ongoing feature of American life, particularly in the nineteenth and twentieth centuries.

The book actually has two major parts . power over the expanding consumer economy. sowing the american dream: how consumer culture took root in rural midwest Sowing the American Dream: How Consumer Culture Took Root in the. David Blanke. Alibris has Sowing the American Dream: How Consumer Culture Took Root in the Rural Midwest and other books by David Blanke, including new & used copies, rare, out-of David Blanke.

Argersinger, P. (2002). Sowing the American Dream: How Consumer Culture Took Root in the Rural Midwest by David Blanke. Indiana Magazine of History.

From 1840 to 1900, midwestern Americans experienced firsthand the profound economic, cultural, and structural changes that transformed the nation from a premodern, agrarian state to one that was urban, industrial, and economically interdependent. Midwestern commercial farmers found themselves at the heart of these changes. Their actions and reactions led to the formation of a distinctive and particularly democratic consumer ethos, which is still being played out today.By focusing on the consumer behavior of midwestern farmers, Sowing the American Dream provides illustrative examples of how Americans came to terms with the economic and ideological changes that swirled around them. From the formation of the Grange to the advent of mail-order catalogs, the buying patterns of rural midwesterners set the stage for the coming century.Carefully documenting the rise and fall of the powerful purchasing cooperatives, David Blanke explains the shifting trends in collective consumerism, which ultimately resulted in a significant change in the way that midwestern consumers pursued their own regional identity, community, and independence.